Zone Q reveals plans for its flagship 637 Flinders Street site


Developer Zone Q has unveiled its plans to ‘unlock’ 637 Flinders Street after acquiring the major site, totalling nearly two city blocks, earlier in 2018. Currently tenanted by Victorian Police whose lease ends in July 2020, the new plans for the building will see it renewed into an A-grade ‘campus style’ office precinct, with a focus on wellbeing and increasing connectivity within the area.

The 14 storey building sits on a 4,200 square metre site primely located in the heart of Melbourne’s evolving Riverside precinct. Bordered by a 100 metre frontage to Flinders and Siddeley Streets, the commercial development will introduce a total of approximately 26,000 square metres of net leasable area and flexible floorplates ranging from 650 – 3,500 square metres.

Zone Q Acquisitions and Sales Manager, Daniel Crotty, says that the unique location of 637 Flinders Street, together with the significant development occurring in the wider riverside area and a focus on contemporary workplace design, will drive demand for the project.

Zone Q_637 Flinders St_Rooftop terrace

“Our current strategy is to acquire sites with value-add opportunities and breathe new life into underutilised assets. We look for sites that are well located and supported by strong fundamentals such as good natural light, flexible floorplates and existing amenity nearby. 637 Flinders Street is perfectly positioned for a full refurbishment that will elevate the precinct to a premium standard that aligns with its prominent location, with Zone Q’s appointed Asset Manager, Artifex Property Group, anticipating strong tenant interest.”

“637 Flinders Street is a rare infill development in the city, sitting between the Yarra River and traditional CBD grid, giving it heightened connectivity and making it an attractive workplace destination in terms of lifestyle. We’ve seen increased demand in Melbourne’s city centre for well-designed buildings that meet the needs of a modern workplace and 637 Flinders Street will set a new standard for office design in the area,” says Daniel Crotty, Zone Q Acquisitions and Sales Manager.

Designed by Cox Architecture, the new 637 Flinders Street will also include ground floor retail amenity, which will look to include a variety of food and beverage and service operators to cater to both the wider neighbourhood and those who work in the building. The base of the building will also incorporate a piazza style entrance to increase connectivity between the building and existing streetscape.

Zone Q_637 Flinders St_Workspace

“The reimagining of 637 Flinders Street will open up the precinct, making a significant contribution to the ongoing urban regeneration of the south-western end of the CBD grid. A rare find in the CBD, workplaces will have direct outdoor access from the original terrace areas on most levels and incredible views of the city, Yarra River, Port Philip Bay and Southbank.

“The design pays homage to the richness of maritime architecture in the area, with references to wharfs, sheds and industrial aspects woven throughout the façade and interiors materiality and architecture. The façade will also feature clear glass to further open the building to the surrounding streetscape,” says Christina Prodromou, Cox Architecture Director.

The redevelopment will utilise the existing façade features, including the generous terraces and step-ins, with most of the existing building being retained. A focus on wellness is emphasised throughout the building with winter gardens and terraces on six floors, as well as a communal rooftop terrace with a BBQ, seating, open meeting spaces and private meeting rooms.

The building lobby will reactivate the ground floor, with two entrances increasing connectivity between Flinders and Siddeley Streets, and providing direct links with surrounding business and retail hubs. The connection to the river is maximised through the provision of a podium rooftop community terrace. Other amenity includes premium end-of-trip facilities, 170 lockable bike storage bays and secure automated smart car parking. The project is targeting a 4.5 NABERS rating.

Zone Q_637 Flinders St_Lobby

The urban regeneration of the south-western CBD also includes burgeoning precincts such as Melbourne Quarter, Collins Square, Northbank, Flinders Bank, South Wharf and South Bank, as well as newly activated business and residential precincts that link Docklands to the CBD.

An international developer with a strong presence in this market, Zone Q has an Australian team headquartered in Sydney, supporting offices in Perth and Auckland, and is looking to expand its footprint locally.

“We are actively seeking residential and commercial opportunities to add to our growing portfolio which has now reached $650 million across Perth, Sydney, Melbourne and Auckland. From a commercial perspective we’re looking at counter cyclical opportunities in Perth and Brisbane, as well as increasing our presence in key Melbourne, Sydney and Auckland markets,” says Daniel Crotty, Zone Q Acquisitions and Sales Manager.

Construction at 637 Flinders Street is expected to commence in mid 2020, with completion expected late 2021.